Neymar to spearhead a new brand Barcelona - but it may be without Guardiola

The Brazilian forward has rejected Real Madrid and looks set for a move to Camp Nou in 2013 - but his signing has much to do with a marketing strategy for both Barca and Nike

Neymar is part of a grand plan for Barcelona. The Brazilian forward is edging closer to a move to the Catalan club after rejecting Real Madrid, Goal.com revealed on Tuesday. And his arrival at Camp Nou has everything to do with winning the battle with the club's eternal enemies - but as much off the pitch as on it.

Barcelona were alerted to the possibility of a move for Neymar after talks with Madrid broke down last year, with president Sandro Rosell flying to Brazil on a charm offensive with the player and his father. And whereas Madrid chief Florentino Perez had told the youngster he must respect Real and that he would by no means be guaranteed a place in the first team at the Santiago Bernabeu, Rosell adopted an altogether alternative approach, telling Neymar he would be 'at home' at Camp Nou.

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