There are many famous players in century. Aside from this, the 23-year-old Harvard graduate's success has made him a role model for Asian players now.
Jeremy Lin has become the world's fastest growing athlete brand particularly in the Asian market and now the "Linsanity" storm has swept into China as well- with the latest launch of the limited edition Jeremy Lin T-shirts.
"Jeremy has brought an additional fan base to the game. I think our partners and prospective partners all see that.
The Linderella story shines because of how fast he transformed into a star on the court, and a moneymaking machine.
Linflation has escalated prices for the Knicks' games by more than 17 percent, and the eBay tag on Lin's worn uniform is a staggering 40,000 US dollars.
"I think Lin's lately performance is excellent, the whole world is watching him. Of course because of his Chinese descent - Chinese fans are paying high attention to him too, no doubt it helps NBA's Asia market development," Lu Hao, President of Starz Int'l Sports, said.
Chinese fans couldn't agree more.
"I haven't watch NBA after Yao's retirement. But I started to watch it again when Jeremy Lin came up. And I'm going to buy a jersey of his," a fan said.
Observers have speculated that the potential marketing appeal of Lin in Asia is critical, especially given the NBA's recent financial woes. (ANI)
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